We helped Sparkle build a clean, modern, and consistent online identity turning a traditional household brand into a fresh, social-first presence with content that actually connects with everyday consumers.
Combining strategic vision with memorable character design to create a powerful brand presence
Our goal with Sparkle was to refresh the brand's social presence and make it feel modern, clean, and consistent. Before we stepped in, their content was irregular and didn't fully highlight how strong the products actually were.
We created a simple but effective social strategy built around bright product visuals, relatable cleaning moments, and clear product benefits. Every month, we planned a mix of product showcases, cleaning tips, and lifestyle shots to keep the brand active and easy to engage with.
This approach helped Sparkle show up professionally across platforms, reach more people, and build a steady, recognisable online presence.
Character 1
Character 2
We created two custom characters to make the brand feel more friendly and memorable. They bring personality into the content and help stand out in a usually plain, product-focused category.
The characters appear throughout social content from cleaning tips to product highlights giving the brand a recognizable face and helping connect better with families and younger audiences.
We don't guess; we plan. Every month starts with a deep-dive brainstorm to identify trending topics, key dates, and creative angles. We present a full roadmap to you before a single pixel is pushed, ensuring we're always aligned.
You’re never left in the dark. We provide continuous updates on concepts and performance reports through weekly status meetings. Our streamlined sign-off process means your content calendar moves fast—without the bottlenecks.
We blend the new with the nostalgic. By meticulously planning monthly content, we leverage viral trends to capture new eyes while using brand heritage stories to keep loyal customers engaged. It's a balanced ecosystem of growth and retention.
Let's collaborate to create compelling content that drives real results for your business.